About Us...
A Hotel Marketing Strategies Company
Barmaper & Associates provides hotel sales, marketing and management services for the hospitality industry. We provide our clients with experienced, professional, thorough and objective management and marketing evaluations to maximize revenue throughout the organization.

Message from Alan Barmaper:
I am proud to say that my experiences over many, many years have provided me with an abundance of strong relationships within this diverse business. I continually learn and improve upon strategies, tactics and techniques that I then share and implement where appropriate with both existing and new clients. My 30+ years in hospitality has allowed me to build a reputation as one of the top hotel sales and marketing professionals in the industry.
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Industry Experience:
- F & B, Banquet Captain and restaurant management - Harrah's Casino in Lake Tahoe
- Restaurant Management - Joe Capra's Red Lantern Inn - a fine dining restaurant in Los Angeles, CA
- Catering Director - Sportsmen's Lodge Banquet Center - 20,000 square foot facility in Studio City, CA
- Director of New Business Development - Manask Food Service
- Director of Sales & Marketing - Beverly Garland Hotel, Universal City Hilton & Towers, Hollywood Roosevelt Hotel, Radisson Wilshire Plaza Hotel and Hotel Sofitel, Los Angeles
- Marketing Chairman - Radisson Hotels, Los Angeles Region (16 hotels)
- Founded Barmaper & Associates 1997

About Pam Richardson:
Pam Richardson has been managing hotel operations since 1980. Her career has been quite varied, ranging from overseeing the food & beverage operation of a 4 star hotel -Jumer’s Castle Lodge in Urbana, Illinois, to Regional Director overseeing owned, managed, and franchised properties for Forte Hotels, to General Manager for Hilton and Kimpton property and as Vice President of Operations of Lake San Marcos Resort & Country Club.
One of the common denominators in the vast majority of Ms. Richardson’s experience involves turn around and repositioning properties to achieve strong bottom line profit improvements for ownership.
Recognition for her work over the years includes:
- Recipient of the San Diego Business Journal’s “Women Who Mean Business” in 2003
- Awarded “Hotelperson of the Year” in 2004 through the San Diego County Hotel-Motel Association
- Honored by the County of San Diego with the designation of “Pamela Richardson Day” on July 15, 2005
Ms. Richardson is currently Secretary-Treasurer for the California Hotel & Lodging Association. She is also a Past President of the San Diego County Hotel-Motel Association, and has served as a Director on the boards of the San Diego Convention and Visitor’s Bureau, the San Diego North Convention and Visitor’s Bureau, and other volunteer boards. In addition to the above, she also served for three years on the Economic Development & Tourism Support Panel for the City of San Diego.
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